Tyler Goldman Takes On Vape Industry As New Pax Labs CEO

After sales of the Pax portable vaporizer passed the one million units sold marker, its maker, Pax Labs, decided it was time for a new CEO – someone with experience in the tech sector. In steps Tyler Goldman, a man with a background in successful tech ventures.

Before replacing Pax Labs co-founder James Monsees as CEO, Goldman was the North America CEO at Deezer and before that, CEO of Buzzmedia. He’s also a founding member of a movie streaming service that was sold to Blockbuster, Movielink.

While Goldman has replaced Monsees at the helm of the company, Monsees has by no means disappeared from the company’s upper management as he’s merely shifted over to the role of Chief Product Officer (CPO), Tech Crunch reports.

Goldman, whose new role as Pax Labs CEO was announced back in August of 2016, has a lot on his plate with his new position. According to a press release issued by the vape manufacturer, his responsibilities include continuing the construction of “the company’s company’s platform to deliver premium, non-smoking experiences to fulfill unmet consumer demand.” He’s also tasked with meeting the increasing demand for the company’s premium e-cigarette, Juul (sometimes stylized “JUUL”). And if that wasn’t enough to keep him busy in his new role as the CEO of a leading vape manufacturer, he’s also tasked with expanding the company’s Pax portfolio, leveraging their technology to continue improving their products for customers of both their Pax and Juul product lines, and expanding their team to support their growth.

“Tyler has a tremendous track record in the tech industry, building premium brands by delivering products in new categories that super-serve consumers,” Monsees indicated in a statement while further iterating his confidence in Tyler.

“Tyler has a tremendous track record in the tech industry, building premium brands by delivering products in new categories that super-serve consumers (…) We have set out to do the same from day one, achieved a great deal of success in a short period of time and are confident that Tyler is the ideal executive to further accelerate our growth and lead us into our next stage.”

What do you think, will Goldman, who has over 20 years of experience leading tech companies, help steer Pax Labs in the right direction and take their products to the next level?

JTI Acquires Ploom While Pax Vaporizer Maker Changes Name To Pax Labs

The San Francisco startup Ploom, the company behind the popular line of Pax vaporizers, has changed its name. Well, not technically, but close enough. We’ll explain.

Ploom still exists, but the Ploom trademark and intellectual property pertaining to its modelTwo and its corresponding “pods” have been acquired by JTI. The Pax vaporizers on the other hand are now the property of Pax Labs. So in essence, JTI acquired Ploom, its modelTwo, and pods while the Pax vapes were spun off to a form a new corporate entity, Pax Labs.

Pax Labs founder James Monsees referred to the transaction involving Ploom and JTI as a partnership that “has afforded both parties many mutual benefits” while noting that they’re “proud” of their success with the pods product line. He added that the two companies “will profit from this fresh approach.”

“This partnership has afforded both parties many mutual benefits, and we are proud of our success with the pods product line”

As for the intent of Pax Labs, Monsees noted that the company’s focus will be “on vaporization delivery products” and the continued growth of the company.

Pax Labs History

Here’s a little history lesson for those who are unaware of the company’s origins. Pax Labs was first founded back in 2007 by a couple of graduates of Stanford’s Design Program in an attempt to reinvent the way people smoke by providing the tools necessary to create a cleaner alternative. These tools, as we’re calling them, are vaporizers, which produce vapor as opposed to smoke.

While the original Pax Vaporizer wasn’t the first product that the company put onto the shelves, it has proven to be incredibly successful in the vaporizer space. Subsequently, the company has put out not one, but three Pax vaporizers as there is now the original, which we’ll call the Pax 1, and now the Pax 2 and Pax 3 as well.

As of February of 2015, over half a million Pax units had been sold. And in June of the same year, the company announced a massive round of funding in which it raised $46.7 million.