For those who haven’t heard, there’s a rumor going around on social media that some people have developed cancer as a direct result of using Juul e-cigs and Juul Labs, the company behind the Juul brand of electronic cigarettes, has issued a response.
The company responded to the rumors in a post shared on Reddit in which they referred to the rumor as “unsubstantiated and reckless.”
“The claim circulating on social media that individuals’ friends “have been diagnosed with cancer as a direct result of the JUUL” is unsubstantiated and reckless. For all our customers, partners and employees that are on our important mission with us to improve public health, know that we will protect the company and our customers and take legal action as appropriate.”
That last part, the will “take legal action as appropriate” part, sounds like a potential legal threat that the company may have stated in an attempt to dissuade those who would consider spreading the apparently false rumor from spreading it further. Under defamation law, it is possible to successfully sue a person or company for slander or libel.
In their response, they went on to note that their electronic cigarettes “are temperature regulated to minimize the emissions of combustion-related degradation products” and that they “do not add chemicals of concern on key FDA lists” with one exception: nicotine.
“JUUL incorporates important technological advances and best practices which include the following; First, JUUL is temperature regulated to minimize the emissions of combustion-related degradation products. Second, we do not add chemicals of concern on key FDA lists such as formaldehyde as ingredients. (Note that nicotine, while on these lists, is included in our product to facilitate switching for adult smokers.) Third, independent third party laboratories have conducted validated analytical tests on the aerosol contents of JUUL and we are excited to present these results within the SRNT scientific forum at the end of this month.”
As for their advice to would-be smokers and vapers, they wrote in their post on Reddit addressing the rumors that the best decision people can make “is to never start smoking or initiate nicotine-containing products.” In other words, if you don’t vape yet, don’t do it. And if you don’t smoke yet, don’t start now.
“The best decision is to never start smoking or initiate nicotine-containing products. We stand by our mission to serve as a true alternative to combusted cigarettes for adult smokers. We will continue to respond as necessary to unfounded allegations.”
Juul is currently the most popular electronic cigarette device in the United States, based on current market share. It’s also the vape that Dave Chappelle was spotted using in his new Netflix special.
Wondering how the e-liquid in Juul pods differs from other e-liquids? Read this.