Could IQOS Allow Philip Morris To Collect Personal User Data?

Philip Morris, the big tobacco company behind the IQOS, a new smokeless tobacco product that heats tobacco sticks instead of burning them like a conventional cigarette, may be in an advantageous position when it comes to collecting personal user data on IQOS users, which could allow them to profile user vaping habits. But are they …

Big Tobacco Company’s Vape Advertising Questioned By UK Government

The Government of the United Kingdom has accused one of the world’s leading tobacco companies, Philip Morris, of illegally targeting Brits with a vaping advertisement promoting the company’s IQOS, a heat-not-burn device that heats tobacco sticks to the point at which a “vapor” or aerosol is produced. The IQOS is one of two heat-not-burn (HNB) …

Philip Morris Factory Halts Cigarette Production

In a move that appears to coincide with Philip Morris International’s previously stated commitment to work with governments to phase-out conventional cigarettes, the company has retooled one of its cigarette factories to begin manufacturing HEETS instead of cigarettes. HEETS are the tobacco sticks used to refill PMI’s heat-not-burn device, the iQOS. For reference, iQOS operates …

New Zealand Ministry Of Health Takes Philip Morris To Court Over IQOS Device’s HEETS Tobacco Sticks

In New Zealand, the Ministry of Health has taken tobacco company Philip Morris to court over the sale of its IQOS, a heat-not-burn device designed to heat sticks of tobacco to the point at which an aerosol or “vapor” is produced. According to the Ministry of Health, the sale of Philip Morris International’s HEETS tobacco …

New Limited Edition Metallic Blue IQOS Released In South Korea

The limited edition Metallic Blue IQOS, a heat-not-burn (HNB) tobacco device made by Philip Morris, is now available in South Korea. The release of the Metallic Blue IQOS, which currently retails for 120,000 won ($110), in South Korea comes on the heels of the limited edition Ruby IQOS’s release in the country, which hit shelves …

Philip Morris Currently Best Positioned For Potential Heat-Not-Burn Tax Changes In Japan

Big tobacco company Philip Morris, one of the giants operating in Japan’s heat-not-burn market, is currently in the best position in the Japanese HNB market if newly proposed changes to tobacco taxation are to take effect in the country, this in comparison to its competitors, which includes companies such as Japan Tobacco International and British …

Heat Not Burn Products Likely Safer Than Cigarettes, New Research Suggests

There’s another alternative to vaporizers that some smokers and vapers alike might not yet be aware of and they’re quickly heating up in popularity. These new devices are known as heat-not-burn (HNB) products and according to new research conducted by the independent Committee On Toxicity of Chemicals in Foods, Consumer Products and the Environment (COT), …

FDA Panel Votes To Mostly Deny Philip Morris IQOS Marketing Claims

Philip Morris, which owns such tobacco brands as Marlboro, wants to market its relatively new (launched in 2014) heat-not-burn device, the IQOS — an alternative to cigarettes that heats tobacco sticks instead of burning them like a cigarette — as a less harmful alternative to cigarettes. While it might be exactly that, a less harmful …

FDA Finds iQOS Output To Be Less Harmful Than Cigarette Smoke In Preliminary Review

iQOS By Philip Morris

In a preliminary review of the iQOS, a heat-not-burn device made by Philip Morris, the U.S. Food and Drug Administration (FDA) has found the output of the iQOS to contain lower levels of both harmful and potentially harmful compounds than the conventional cigarettes that they, along with e-cigs, are actively replacing. The iQOS, which was …