FDA Panel Votes To Mostly Deny Philip Morris IQOS Marketing Claims
Philip Morris, which owns such tobacco brands as Marlboro, wants to market its relatively new (launched in 2014) heat-not-burn device, the IQOS — an alternative to cigarettes that heats tobacco sticks instead of burning them like a cigarette — as a less harmful alternative to cigarettes. While it might be exactly that, a less harmful …
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