Ducati Expected To Finalize Advertising Deal With IQOS
The IQOS, a heat-not-burn product designed to provide a smoke-free tobacco experience, may end up incorporated into the Ducati livery sported in this upcoming season’s MotoGP. The advertising deal between the two companies–Philip Morris, which makes the IQOS, and Ducati–is expected to be finalized within a matter of weeks, according to sports news publisher Eurosport.com. …
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