Could IQOS Allow Philip Morris To Collect Personal User Data?

Philip Morris, the big tobacco company behind the IQOS, a new smokeless tobacco product that heats tobacco sticks instead of burning them like a conventional cigarette, may be in an advantageous position when it comes to collecting personal user data on IQOS users, which could allow them to profile user vaping habits. But are they …

New Zealand Ministry Of Health Takes Philip Morris To Court Over IQOS Device’s HEETS Tobacco Sticks

In New Zealand, the Ministry of Health has taken tobacco company Philip Morris to court over the sale of its IQOS, a heat-not-burn device designed to heat sticks of tobacco to the point at which an aerosol or “vapor” is produced. According to the Ministry of Health, the sale of Philip Morris International’s HEETS tobacco …

New Limited Edition Metallic Blue IQOS Released In South Korea

The limited edition Metallic Blue IQOS, a heat-not-burn (HNB) tobacco device made by Philip Morris, is now available in South Korea. The release of the Metallic Blue IQOS, which currently retails for 120,000 won ($110), in South Korea comes on the heels of the limited edition Ruby IQOS’s release in the country, which hit shelves …