Tyler Goldman Takes On Vape Industry As New Pax Labs CEO

After sales of the Pax portable vaporizer passed the one million units sold marker, its maker, Pax Labs, decided it was time for a new CEO – someone with experience in the tech sector. In steps Tyler Goldman, a man with a background in successful tech ventures.

Before replacing Pax Labs co-founder James Monsees as CEO, Goldman was the North America CEO at Deezer and before that, CEO of Buzzmedia. He’s also a founding member of a movie streaming service that was sold to Blockbuster, Movielink.

While Goldman has replaced Monsees at the helm of the company, Monsees has by no means disappeared from the company’s upper management as he’s merely shifted over to the role of Chief Product Officer (CPO), Tech Crunch reports.

Goldman, whose new role as Pax Labs CEO was announced back in August of 2016, has a lot on his plate with his new position. According to a press release issued by the vape manufacturer, his responsibilities include continuing the construction of “the company’s company’s platform to deliver premium, non-smoking experiences to fulfill unmet consumer demand.” He’s also tasked with meeting the increasing demand for the company’s premium e-cigarette, Juul (sometimes stylized “JUUL”). And if that wasn’t enough to keep him busy in his new role as the CEO of a leading vape manufacturer, he’s also tasked with expanding the company’s Pax portfolio, leveraging their technology to continue improving their products for customers of both their Pax and Juul product lines, and expanding their team to support their growth.

“Tyler has a tremendous track record in the tech industry, building premium brands by delivering products in new categories that super-serve consumers,” Monsees indicated in a statement while further iterating his confidence in Tyler.

“Tyler has a tremendous track record in the tech industry, building premium brands by delivering products in new categories that super-serve consumers (…) We have set out to do the same from day one, achieved a great deal of success in a short period of time and are confident that Tyler is the ideal executive to further accelerate our growth and lead us into our next stage.”

What do you think, will Goldman, who has over 20 years of experience leading tech companies, help steer Pax Labs in the right direction and take their products to the next level?