New Survey Examines Juul's Popularity On Dartmouth College Campus

While various news reports have highlighted Juul’s use across U.S. high schools, a new survey conducted by college newspaper The Dartmouth gives us a glimpse into vaping’s popularity on one of the most prestigious Ivy League campuses in the country.

According to the survey, which was conducted by college newspaper The Dartmouth, 41% of the Dartmouth College students surveyed by the paper reported to have used a Juul at some point in time.

What Is Juul?

Juul is a portable nicotine vaporizer designed to heat liquid nicotine cartridges known as Juul pods. By heating the nicotine-infused blend contained within a pod, the device is able to produce a nicotine-infused aerosol that the user can then inhale (and exhale), constituting a puff of nicotine. While some refer to the aerosol produced as a vapor, it is in fact an aerosol and not technically a vapor. Use of such devices is known as “Juuling” among some users.

Juul e-cigs, which are currently the most popular brand in the U.S., are made by Juul Labs, a company which is backed by tobacco giant Japan Tobacco International (JTI).

Prior to being produced by Juul Labs, Juul vaporizers were made by Pax Labs, a company formerly known as Ploom. Juul Labs and its line of e-cigs and e-cig accessories were spun off from Pax Labs in 2017.

Vaping At Dartmouth

At Dartmouth College, which is located in Hanover, New Hampshire, most students surveyed by The Dartmouth reported to not only be aware of Juul, but to know what it is. Of those surveyed, 82% reported that they did indeed know what Juul entailed.

While the majority of Dartmouth’s students are aware of what the Juul is and what it entails, only 10% of the students surveyed reported to own a Juul. Strangely, more students reported to use a Juul “often” than reported to own a Juul device.

Coincidentally, it turns out that former Juul Labs CEO Tyler Goldman once walked the halls of Dartmouth as a student. Goldman, who left the company in December of last year to pursue other entrepreneurial opportunities, graduated from Dartmouth College in 1988.

In other news, Juul Labs recently issued an official statement addressing rumors that their e-cigs cause cancer. In their statement, they dismissed such rumors as “unsubstantiated and reckless.”