VapeWorld, one of the leading vaporizer distributors and retailers in North America, has acquired VaporNation, one of its leading competitors in the space, making Greenlane, which owns VapeWorld and now VaporNation, one of the largest distributors on the planet.
Jeff Sherman, the CEO of VaporNation, commented on the acquisition in a statement in which he explained that “VaporNation’s performance in direct-to-consumer sales, coupled with Greenlane’s dominance in wholesale, make this transaction a natural fit.”
“VaporNation’s performance in direct-to-consumer sales, coupled with Greenlane’s dominance in wholesale, make this transaction a natural fit.”
Sherman added that it’s “really gratifying to see VaporNation become a part of Greenlane.”
Aaron LoCascio, the founder and CEO of Greenlane, whose initial foray into the vaporizer industry entailed selling vaporizers on platforms such as eBay, noted that Greenlane could not be “more excited” about bringing VaporNation into the fold — or as he put it, “the Greenlane family.”
“We’ve been hard at work and steadily growing for over 13 years now; in the past couple of years we have really pulled ahead of our competition and with this acquisition, we have sprinted ahead even further. We couldn’t be more excited to bring VaporNation into the Greenlane family.”
As a result of the acquisition, VaporNation’s retail website will continue operations, but under Greenlane’s management. As for their wholesale operations, Greenlane intends to absorb them into their own wholesale operation.
The prior owners of VaporNation will reportedly continue with Greenlane for an undisclosed period of time in an advisory capacity.
Notably, VaporNation’s organic search engine traffic has skyrocketed in recent years while VapeWorld’s has dwindled, leaving VaporNation in an excellent position to capitalize on the the free flowing organic traffic while VapeWorld has been left to pursue alternative sources, such as PPC advertising programs through which the company is able to purchase traffic to its website, which doubles as an online store.
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