For all those vape industry marketers out there and curious onlookers alike, we’ve put together some insights into the vape juice market as it pertains to the U.S. and abroad.
Most Popular Search Phrase
In a bid to determine what the most popular search phrase (keyword) Google users query to find e-liquids, we compared the following keywords to one another using the Google Trends tool: e-juice, e-liquid, vape juice, e liquid, and e juice. While some of those appear to be the same, they actually lack a hyphen (-), technically making them different keywords.
According to the data, the most popular of the aforementioned search phrases used by Google search engine users to find e-juice is “vape juice.”
Here’s how they ranked in order of most popular to least:
- Vape Juice (97)
- E Liquid (66)
- E Juice (45)
- E-Liquid (8)
- E-Juice (3)
Interest Over Time
Over the last 12 months, searches for “e liquid” have dropped while searches for “vape juice” have risen, surpassing “e liquid” searches for the most popular search phrase used by Google.com users to find e-juices. Searches for “e juice” have also fallen off slightly, exhibiting a slow downward trend over the last year.
Regional Interest
Interestingly, “vape juice” is the most popular search phrase in the U.S., Canada, and South Africa, however, “e liquid” remains more popular in many other countries around the world. And in China, “e-liquid,” the hyphenated variant, is uncontested at the number spot.
Top 10 “E-Juice” Regions
The top 10 regions for “e-juice” queries, according to Google Trends data, are as follows:
- Sweden (100)
- Norway (71)
- Denmark (70)
- St. Helena (29)
- Canada (28)
- New Zealand (26)
- United States (22)
- *Philippines (22)
- Czechia (19)
- United Arab Emirates (17)
*In the Philippines, smoking is banned across the country as a result of an executive order enacted by the country’s president, the highly controversial former smoker and politician Rodrigo Duterte. Vaping has not yet been included in the ban, however, Health Secretary Paulyn Ubial previously indicated that e-cigarettes will be included once the government has “more information and recommendation” from the World Health Organization.
Related Queries
Here are the top 10 related queries for “e-juice,” according to Google Trends:
- Best E-Juice (100)
- E Juice (96)
- Vape Juice (61)
- E-Juice Recipes (35)
- How To Make E-Juice (29)
- Best E-Juice Flavors (18)
- E-Juice Calculator (18)
- Canada E-Juice (16)
- You Got E-Juice (12)
- E-Juice UK (12)
More Vaping Trends
Here at Vaporizer Wire, we previously reported the findings of our “vape” versus “vaporizer” search trend analysis, which you can see here. And before that, we published our vape trends infographic, which covers U.S. and global vaping interest.
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Interesting. Thanks for posting. How the trends for keywords change over time is really important for online marketers especially with vape ad bans in place.