Fontem Ventures, the company that owns the popular Blu brand of electronic cigarettes, has reached an agreement with e-juice manufacturer Purilum to bring new e-juice flavors to market.
As per their agreement, Purilum is slated to deliver finished e-liquids for Fontem’s MyBlu device, a relatively new pod-based liquid nicotine vaporizer designed to work exclusively with MyBlu LiquidPods, as well as what Blu described in a press release announcing the agreement as a “wide range” of new flavor concentrates intended for their brand.
Why Purilum?
Purilum, a US-based manufacturer of e-liquid vaping products, operates a fully-automated manufacturing facility in Greenville, North Carolina that, according to the company’s website, offers “maximum output and unrivaled capacity.”
In addition, the company adheres to what it claims to be “rigid testing standards” that ensure the purity of raw materials used in their manufacturing process as well as that of their finished products.
But that’s not all.
As Antoine Blonde, General Manager of U.S. operations at Fontem Ventures, put it, “Purilum is widely respected not only for the quality and variety of its flavor range, but also the unique science-based approach it brings to the process, delivering complete transparency and integrity across the supply chain.” Which is why, by Blonde’s account, Purilum makes for the “ideal partner” for Fontem Ventures as they continue working towards improving the experience of their customers.
“Purilum is widely respected not only for the quality and variety of its flavor range, but also the unique science-based approach it brings to the process, delivering complete transparency and integrity across the supply chain. This makes them an ideal partner for us as we continue to innovate and deliver on our mission to improve our consumers’ experience.”
Purilum, according to their company website, maintains “complete traceability from raw materials to finished products with batch labeling & purity verification certificates.”
E-Liquid Science
While some vape juice manufacturers take a less than scientific approach to their formulations, Purilum takes an approach all its own – one in which the company develops its flavor at a molecular level, essentially building their products from scratch while taking advantage of individually selected and tested ingredients.
With that in mind, what new e-juice flavors are you hoping to see come out of Purilum’s state-of-the-art manufacturing facility as a result of this recently announced agreement between Purilum and Fontem Ventures?
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