The Juul vapor company, which leads the market in e-cigarette sales in the United States, has made good on its plans to expand internationally as it recently opened up shop in the United Kingdom.
The company tweeted its arrival in the U.K. in a message which read in part: “#JUUL has landed in the UK.”
#JUUL has landed in the UK. Learn more: https://t.co/TWwv1smjXD @JUULvapourUK pic.twitter.com/ojaZYjNO3h
— JUUL (@JUULvapor) July 18, 2018
The company officially opened its doors in the U.K. on Tuesday, giving consumers in both England and Scotland the opportunity to buy their vaping products, which have proven to be incredibly popular in the States.
This isn’t the first time that the U.S.-based company has decided to sell its products abroad, as earlier this year, in February, the company launched in Israel, marking the company’s initial foray into foreign markets.
The latest Nielsen numbers place Juul clearly in front of its competitors in the U.S. marketplace with a whopping 68 percent of the market share. But in the U.K., Euromonitor International’s numbers show that British American Tobacco (BAT) is in the lead with 14 percent of the market share between its Vype and Ten Motives brands.
In other Juul news, the company recently released a new silver color Juul device kit, which is currently only available to the company’s Auto-Ship subscribers. The company also announced the impending release of a new lower nicotine strength line of pods, which may very well be on sale by the time you read this.
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